![farmers dum dum dum song farmers dum dum dum song](https://pbs.twimg.com/media/ET_MNSjUEAAX0Lc.jpg)
These people were amazing-they sing “ a cappella,” and they’re also customers!ĬREATIVE: After all that work, we finally got it to a beautiful place. We found the killer sound in a small group of middle-aged people in a book club outside Topeka. We looked at hundreds of voices, sound effects, orchestras, glee clubs, everything. We put together a team of writers to look at phrases, sentences, even paragraphs … and then miraculously found a way to boil it down to a single word: “Liberty.”ĪCCOUNT: But our name is “Liberty Mutual.”ĬREATIVE: True, but hold that thought. Then came the execution. Save us!ĪCCOUNT: Actually, we have a idea that’s so good, we won’t need to spend millions on a new campaign.ĬREATIVE: I mean we all love our current campaign, right? What better way to sell insurance than by commercializing the symbol of American freedom?ĪCCOUNT: A celebrity who works for free.ĬREATIVE: So we propose keeping the campaign, but shattering expectations by putting a new jingle at the end of each ad.ĬREATIVE: So how do you create a great jingle? We started with the lyrics. We’re under a lot of pressure from competitors and even more from our own CEO. Assorted others seated at the table to justify the billing.ĬLIENT: Guys, I’m really anxious to see your ideas for a new ad campaign. Present: CREATIVE and ACCOUNT on the agency side, CLIENT on the Liberty Mutual side. The best I can do is imagine how the final meeting went…
![farmers dum dum dum song farmers dum dum dum song](http://i.ndtvimg.com/i/2016-05/national-awards_640x480_51462352251.jpg)
That said, I can’t explain how ideas that deserve a quick and merciful death survive a process that includes multiple checkpoints at both the agency and client. I also know how many meetings it takes to sell a creative idea to people who may not see what you see.
![farmers dum dum dum song farmers dum dum dum song](https://d3i71xaburhd42.cloudfront.net/95fe69eb7ce9b371ff07f2ffae3eb4a99d90e3d6/11-Table2-1.png)
I’m painfully aware of how hard it is to come up with smart strategies and creative executions. After running an ad campaign for at least a couple of years, they decided to “enhance” it with a new jingle at the end-a veritable body blow to competitors taken from the Classic Book of Advertising, circa 1964. What Liberty Mutual did is actually pretty rare in this business. Liberty Mutual has now marched into the arena, armed with a jingle even more annoying than yours. You’ve enjoyed your monopoly on silly insurance ad jingles long enough.
#Farmers dum dum dum song cracked#
The cracked heels of the farmers are also being presented as a symbolic representation.Okay, Farmers. The themes of songs directed by legendary music director, Salil Chowdhury on the farmers’ movements in India over periods have also found a place in the theme of this Puja. “We are looking at it from a humanitarian angle,” said an office-bearer of the committee. The organisers Dum Dum Bharat Chakra, however, claim that there is no politics involved with the theme of the Puja this year. A printed car attached with two actual tires shows farmers being run over, highlighting the recent incident in UP's Lakhimpur Kheri. It includes 3D and 4D paintings on the wall. Several worn-out and torn slippers lying in a heap at a side or stuck to the pandal's inner wall like footprints, bear testimony to a gathering that had seemingly been scattered by force. The entrance of the puja pandal has a tractor connected with huge wings bearing names of agitation and agitators on small pieces of paper. The basic theme of this community puja this year is “Neither we will give up our paddy nor our self-respect.” The theme is the brainchild of artist Anirban and the organiser is Dum Dum Bharat Chakra, a community club that has been in the limelight for the last few years for its innovative theme Pujas.